6 Online Education Market Trends That Are Likely to Grow During 2019-2024

Want to invest in the online education industry? Click here to learn about the growing trends and demands in the education market that will rule through 2024.

online education

Edusentro.comDo you know that the online education industry, which most of us refer to as e-learning industry, is likely to grow above 300 billion US dollars in the market by 2025? Whether you believe it or not, complete digitization of the education industry is inevitable. And the way the education technology (edutech) is evolving, it no longer seems surprising.

The convenience and effectiveness the online education courses have offered over the past few years are undeniable. And their popularity continues to grow as more people acknowledge the potential of these e-learning courses.

Interestingly, there’s been significant growth in certain e-learning trends in the market as well. And if you wish to venture into the online education industry within 2025, you need to be familiar with these trends to understand the market thoroughly. 

  • Microlearning:

As we all know, the human brain is not built to maintain focus for hours without a break. Most people learn better when the content is delivered in short bursts with the courses well spaced out. It allows the learner to have a better grasp over the lesson. This is the reason why microlearning is growing as a trend in the online education market. 

In the traditional education system, the learners are more likely to lose interest and get bored due to the longer modules. Microlearning, on the other hand, is more engaging and helps improve the retention levels of the learners.

In the coming years, we may see a more immersive and interactive approach of microlearning with the increased use of videos, infographics, games, quizzes and perhaps realistic scenario to challenge the learners.

  • Gamification:

Gamification has been a tried and tested formula that has been effective in online learning for quite some time now. And it does not seem to lose relevance anytime soon. The gamification of learning modules has been proven to improve engagement and retention levels of the learners. Needless to say, this is something that makes the online course more interesting for everyone.

Interestingly, gamification can boost the motivation levels among the learners by offering the learners some sort of reward. If a learner receives a medal or certain gamified rewards like bonus coins or winner badge on finishing a level of the course, he/she is more likely to feel motivated to learn.

Also, gamification can offer more insights into the learner’s progress and help identify the knowledge gaps with the use of personalized feedback. With such useful data, it will be easier to provide the learners with personalized assignment help and other learning support.

  • Artificial Intelligence:

Talking about personalized learning, there’s no better alternative than artificial intelligence in 2019. And in the past few years, AI has made a huge contribution to the online education industry. As AI technology continues to evolve with each passing year, we witness more innovative approaches with AI-powered programs in the online education industry.

Primarily, AI programs help analyze the behaviour of the learners while evaluating the previous modules and their strengths and weaknesses. The assessment data can help the online course creators, in both academic and professional sectors, to provide personalized learning opportunities to the learners by filling the knowledge gaps.

In the coming years, we may get to see more use of chatbots in admin work, including the onboarding of learners. Besides, the chatbots remain accessible 24×7, providing the learners with a proper response to their queries. It is quite evident that the application of AI in online learning is only going to increase from here.

  • Adaptive learning:

Adaptive learning is perhaps the most remarkable feature in online education courses. And there are enough reasons why it will still be relevant in the years to come. The advanced use of algorithms through pre-learning tests helps determine the ideal level and learning pace of individual learners. And that’s what allows the courses to prepare ultimate personalized learning opportunities for the learners.

You’ll agree that the “one shoe fits all” policy does not work in today’s world. Thanks to the adaptive learning feature in the e-learning courses, learners can get personalized learning experience as per their learning needs. And since this feature prioritizes the learner’s requirements, he/she is more likely to be engaged with the content.

Moreover, learning is more focused in case of adaptive learning. And it generally triggers and improvement in knowledge of the learners. With more advancements in technology, adaptive learning will continue to grow, as long as there will be a need for personalized learning opportunities.

  • Mobile learning:

There’s no way mobile phones are going out of order any time soon. So, it’s obvious that mobile learning, which has become an essential part of the e-learning courses, will only gain more relevance with time. And even if we don’t see any update on mobile learning, its remote accessibility will still be relevant in the years to come.

With the increasing number of advanced learning platforms and applications, it is now possible to keep the learner, and the educators/trainers connected all the time. This helps the course managers to track the performances of the learners. Also, the courses can be made more dynamic and interactive through the mobile learning option.

Since most trainees and students have a busy schedule to meet, having all the course materials on their mobile phones not only allows them to access the materials remotely from anywhere but also lets them save a lot of time. The kind of flexibility mobile learning offers is hard to replace in the next few years.

  • Videos:

You will be surprised to know the amount of video that is consumed by users like us on a daily basis. In fact, a report published in Cisco suggests that online videos will make up more than 82% of all consumer internet traffic by 2022. No wonder video as a part of e-learning courses is gaining so much popularity lately.

There’s no denying the fact that video materials are more engaging than text content. And since there’s always the option to make the videos more interactive, the course managers can add their twist in the tutorial videos to encourage active participation from the learners.

Realistic scenarios, challenges, and characters can help enhance the online learning experience of the individuals by keeping them engaged. Also, videos can be a great way to help learners develop sustainable skills and knowledge. So, it will remain in demand in the next five years as well.

In conclusion,

As we proceed towards an age of automation, we may see more use of online education in various academic and training courses. And since a lot of companies are now investing in the online education market to train their employees for the fast-changing market, it will be fun to see how they utilize these growing trends to their advantages.

There’s no doubt that online education has a lot of potentials, and it may be our best hope in achieving the goal of “education for all”. However, the majority of the investments in the online education market are made for corporate training purposes. And although online learning courses are gaining popularity among in the academic field, we still have a long way to go.


Author bio: Joanne Criss is a marketing expert who has been working in the professional field for over a decade. He is also a part of MyAssignmenthelp.co.uk, where he works with other experts to provide students with assignment help.