Introduction to Global Digital Marketing

About the Course

In this course, you will be introduced to the beginnings of digital media and how it has evolved through the years. The student will be ushered into the foundations of digital marketing as it unfolds into various degrees across the world.

The student will learn an array of tools that fill the global digital marketer’s arsenal for use in multiple campaigns across regions. The Introduction to Global Digital Marketing is the first module of a ladderized program leading to a Certification in Global Digital Marketing.

This is scheduled to run for one month, given a student’s allocation of 16 hours to finish the course.

Course Syllabus

The introduction of strategic planning, marketing and positioning, shall differentiate this class from other related courses in the world.

The course aims to develop the student into a revenue-centric strategist on the road to building a successful digital enterprise.

Week 1: The Beginnings of the Internet

Week 2: A Digital Marketer’s Toolbox:  Tools and Maps to Maneuver the Global Digital Space

Week 3: Foundational Thinking: What Goes into Digital Planning?

Week 4: The Role Mobile in Digital Marketing

Recommended Background

No prior background required. Previous experience in marketing or communications is helpful.

Course Format

This course consists of weekly video lectures, weekly quizzes, and a final peer-assessed project.

Will I get a Statement of Accomplishment after completing this class?

Yes, for this FREE INTRO COURSE. You will also receive a Statement of Accomplishment for each succeeding module (totaling 5 modules) of the Certified Global Digital Marketer Course. Students who successfully complete the whole course of 5 modules of the Certified Global Digital Marketer Course will receive a Certificate of Completion signed by Ms. Angelica Galon, CDM and the President. You will be eligible for the title “Certified Global Digital Marketer (CGDM).”

What resources will I need for this class?

For this course, all you need is an Internet connection and the drive to learn and succeed in this business.

How does this course fit into the Certified Global Digipreneur Course?

Strategic Digipreneurship Program can stand as an intro course in itself and builds the foundation for what you will need to be a Certified Global Digipreneur. Continuing the whole course however gives you more solid foundations for success and achieving the goals you have established in the Strategic Digipreneurship Program .

When do we start?

Classes start in January 2015. We are currently getting applicants to sign-up for enrollment. Just fill-in the form below and attach your short CV/Resume. We’ll get back to you shortly.

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