Outsourcing your SEO campaign execution and management to a full service agency might be just the solution you are looking for, as you push your way towards where your niche market is. However, you as managers should take time to learn SEO for youselves, at least on the surface.
Yes, yes. We know that you’ll ask us why you need to learn SEO when you could just hire a company or somebody to do it for you
IT PROTECTS YOUR COMPANY FROM HIRING THE WRONG AGENCY
Contracting the right white hat SEO agency that will do a great job with your SEO program might just do the trick in getting the traffic through your website. Just be aware that you need to choose the right one for your campaigns, or else you might just get low-end, scammish time of SEO service providers that is just there to get your money, and doesn’t give a damn about the impact of the SEO service will do to your website.
Understanding SEO might just help you out in evaluating the agencies in your list. It gives you the ability to properly evaluate those who know what they do from the ones who don’t actually know what they are talking about. You don’t need to be an expert. You just need to know which ones will actually perform and not get you penalized by the search engines.
LEARN SEO IF YOU OWN A DIGITAL AGENCY, YOU CAN BE HANDS ON WITH YOUR TACTICS.
You need to speak and understand the language of your SEO specialists. You’ll get much more out of the relationship because your knowledge will enable them to do exactly what they need to do without causing them trouble or stoppage. In other words, learning SEO will give you the chance to work seamlessly with your team.
If you speak and understand SEO, you can orchestrate a highly successful plan with your won team, and make sure that they deliver realistic results. Learning the basics of SEO will help you understand that SEO is a long term process and not instant. Your success today in getting the traffic in might not be the same in the next two months or so. SEO is a continuous process. Site owners need to understand them and learn from those who actually carry the process out.
LEARN SEO AND BE A VALUABLE ASSET TO YOUR SEO OUTSOURCE PROVIDER.
There are some link building tactics that require your cooperation or approval and the more you know about and understand SEO the more you can help move your own SEO campaign forward.
There are link building and content marketing opportunities in everything, however, learning SEO gives you an in depth understanding on why they should be carried out including things that your outsource SEO agency might not discover themselves.
I learned SEO the hard way, but up until now, I embrace the idea of learning even more about SEO because of the challenges that search engines create through the frequent changes in their algorithms. Learning SEO is a never ending process. However, the more you understand about it, the better you’ll become. We at EDUSentro, believe in the ‘can you show me how’ learning process. That’s why we designed this training specifically for those who doesn’t really know much about SEO. We want our trainees to learn through actual experience. If you are a manager, you will need to understand that you can not do everything by yourself, but to be able to communicate effectively with the agency you hired or the seo team that you recruited.
Do try our Introductory course in Search Engine Optimization, the first module is absolutely FREE.
LEARN SEO, now.