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Introduction

Digital Entrepreneurship (or Digipreneurship) is the field that made global e-commerce sites such as Amazon, eBay, and Alibaba the behemoths they are today. It is also the same field where tech startups such as Google and Facebook have been founded. 

For this Master Class in Digital Entrepreneurship (MCDE), we will cover the planning, creation and management of an e-commerce business up to the establishment of an actual digital store.

This program is a pre-requisite to the next-level Certificate in Global Digipreneurship (CGD) course wherein developing a tech startup is covered.


About the Course

Digipreneurship, what is it and who cares? Even the latest version of Microsoft Word redlines the term and Wikipedia along with most dictionaries still offer no definition. Yet, when considering global collaboration, there are industrializing and industrialized places in the world where the expression has growing significance. Aside from the obvious compounding of the words “digital” and “entrepreneurship”, those who are defining themselves as digipreneurs have placed themselves on the frontlines of convergence and divergence. By answering what is digipreneurship, the course will endeavor to help international students address the technological landscape that we are building upon and the resulting social systems we have learned to value, or perhaps condemn as market value. The students will present cases for the class to study.

Course Syllabus

What a student will learn are the foundational principles that make digital entrepreneurs successful. The introduction of strategic planning, marketing and positioning, shall differentiate this class from other related courses in the world.

The course aims to develop the student into a revenue-centric strategist on the road to building a successful digital enterprise.

Week 1: Introduction

Week 2: The Entrepreneur Within

Week 3: Strategic Thinking

Week 4: Choosing a Business to Put up Digitally

Week 5: Logistics and Platforms

Week 6: Mobile Commerce

Week 7: The Role of Social Media

Week 8: Understanding SEO

Week 9: Distribution Channels

Week 10: Payment Systems and Gateways

Week 11: Your Strategic Business Plan

Week 12: Building your Digital Enterprise

Recommended Background

No prior background required. Previous experience in digital marketing or communications is helpful.

Course Format

This course consists of weekly readings, forum interactions, video/s, and a final peer-assessed project.

FAQ

Is this applicable to me? If you think you want to learn the way of successful digital entrepreneurs, this course is for you!

Will I get a Statement of Accomplishment after completing this class?

Yes, for this PAID COURSE.

You will also receive a Statement of Accomplishment for each succeeding module (totaling 3 modules) of the Certified Global Digipreneur Course.

Students who successfully complete the whole course of 3 modules of the full Certified Global Digipreneur Course will receive a Certificate of Completion signed by Digipreneurship expert and trainer Homer Nievera and Edusentro. You will be eligible for the title “Certified Global Digipreneur (or CDE).

What resources will I need for this class?

  1. An internet connection so you can view the weekly class.
  2. A printer so you can print the weekly workbook (optional).
  3. If you are short of “willingness” and you consider that a resource, make sure you have enough of it. At the end of the day, “will” is what you will need the most from the start to finish.

How does this course fit into the Certified Global Digipreneur Course?

The Master Class in Digital Entrepreneurship (MCDE) can stand as an intermediate course and builds the major foundation that you will need to be a Certified Global Digipreneur (CGD).

Continuing the whole course towards the Certified Global Digipreneur program also gives you more solid ground for success and achieving the goals you have established in the Master Class in Digital Entrepreneurship (MCDE) course by way of providing you insights beyond e-commerce and more of how to establish a tech startup that will be globally competitive.

About the Course

Digital Entrepreneurship is the field that made e-commerce sites such as Amazon, eBay, and Alibaba the behemoths they are today.

In Southeast Asia, the defunct marketplace site Multiply.com, at its peak had more than 150,000 online sellers in the Philippines alone. This has spurred the entry of many other digital commerce sites in the region and has fueled the unlikely Instagram as an alternative digital marketplace for entrepreneurs.

With silent millionaires that abound the digital marketplaces, it is no wonder that creating strategic-minded digipreneur professionals is the next most logical step.

Course Syllabus

What a student will learn are the foundational principles that make digital entrepreneurs successful. The introduction of strategic planning, marketing and positioning, shall differentiate this class from other related courses in the world.

The course aims to develop the student into a revenue-centric strategist on the road to building a successful digital enterprise.

Week 1: Introduction

Week 2: The Entrepreneur Within

Week 3: Building a Strategic Mindset

Week 4: Choosing a Business to Put up on a Digital Store

Week 5: Creating a Basic Plan

Week 6: Setting-up your eStore

Recommended Background

  • No prior background required. Previous experience in digital marketing or communications is helpful.

Course Format

  • This course consists of weekly readings, forum interactions, video/s, and a final peer-assessed project.

FAQ

  • Is this applicable to me? If you think you want to learn the way of successful digital entrepreneurs, this course is for you!

Will I get a Statement of Accomplishment after completing this class?

Yes, for this FREE INTRO COURSE.

You will also receive a Statement of Accomplishment for each succeeding module (totaling 3 modules) of the Certified Global Digipreneur Course. Students who successfully complete the whole course of 3 modules of the “Creating Your Digital Enterprise” program will receive a Certificate of Completion signed by Digipreneurship expert and trainer Homer Nievera and Edusentro. You will be eligible for the title “Certified Global Digipreneur (or CGD).”

What resources will I need for this class?

  1. An internet connection so you can view the weekly class.
  2. A printer so you can print the weekly workbook (optional).
  3. If you are short of “willingness” and you consider that a resource, make sure you have enough of it. At the end of the day, “will” is what you will need the most from the start to finish.

How does this course fit into the Certified Global Digipreneur Course?

Creating Your Digital Enterprise Program can stand as an intro course in itself and builds the foundation for what you will need to be a Certified Global Digipreneur. Continuing the whole course gives you a more solid foundation for success and achieving the goals you have established in the “Creating Your Digital Enterprise.”

You may also move straight into our Master Class in Digital Entrepreneurship course which is a short step away from our Certified Global Digipreneur Course. The Master Class in Digital Entrepreneurship course is a paid program and includes the intro module Creating Your Digital Enterprise.

WHAT IS IELTS?

IELTS or International English Language Testing System is a testing system, used and accepted in many countries, as a tool to measure one’s proficiency in the use of English to communicate. People who want to study, work, or immigrate to English speaking countries like The UK, Canada, Australia and New Zealand, are usually required to take IELTS and achieve a certain score, which depends on the requirements of the school or company where they plan to study or work. The scoring system uses a nine-band scale on which 1 means a non-user of the language and 9 is an expert user.

IELTS assesses the four language skills; reading, writing, listening and speaking. Reading, writing and listening tests are done on the same day, without any break in between. The speaking test is done on a separate day, depending on the schedule of the testing center.

TWO TYPES OF IELTS TESTS:

Academic: This is for those who are planning to enter higher education or to obtain officially recognised professional qualifications in an English speaking country.
General Training: This is for those who are planning to enter secondary education or apply for work or training programs.

Test Format:

Listening: The listening test is for 30 minutes. You will listen to four different recordings and answer a series of questions.
Reading: This is for 60 minutes. You will read three long texts and answer 40 questions in total.

Writing: You will be given 60 minutes to complete two tasks. For the academic type, the first task is to describe graphs, charts, or diagrams. For the general type, it is to write letters such as to request for information or to describe a situation. The second tasks, for both types, are to present your viewpoint or argument about a certain topic.

Speaking: The speaking test is for 11-14 minutes. There are three parts to this. During the first part, the examiner will ask general information about the candidate. It will take 4-5 minutes. In the second part, you will be given a cue card with some questions on it. You will have a minute to prepare and up to two minutes to answer. In the third part, you will be given a chance to discuss a topic, similar to the one you discussed in part 2. Part 3 is for 4 to 5 minutes. The whole speaking test is recorded.

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HOW IS IELTS SCORED?

IELTS results are reported on a nine-band scale. In addition to the score for overall IangMage ability, IELTS provides a score in the form of a profile for each of the four skills (Listening, Reading, Writing and Speaking). These scores are also reported on a nine-band scale. All scores are recorded on the Test Report Form along with details of the candidate’s nationality, first language and date of birth. Each Overall Band Score corresponds to a descriptive statement which gives a summary of the English Ianguage ability of a candidate classified at that level. The nine bands and their descriptive statements are as follows:

9 - Expert User - Has fully operational command of the language: appropriate, accurate and fluent with complete understanding.

8 - Very Good User - Has fully operational command of the language with only occasional Llnsystematic inaccuracies and inappropriacies. Misunderstandings may occur in unfamiliar situations. Handles Gomplex detailed augmentation well.

7 - Good User - Has operational command of the language, though with occasional inaccuracies, inappropriacies and misunderstandings in some situations. Generally handles complex language well”and understands detailed reasoning.

6 - Competent User - Has generally elective command of the language despite some inaccuracies, inappropriacies and misunderstandings. Can use and understand fairly compIex language, particularly in familiar situations.

5 - Modest User - Has partial command of the language, coping with overall meaning in most situations, though is likely to make many mistakes. Should be able to handle basic communication in own field.

4 - Limited User - Basic competence is limited to familiar situations. Has frequent problems in understanding and expression. Is not able to use complex language.

3 - Extremely Limited User - Conveys and understands only general meaning in very familiar situations. Frequent breakdowns in communication occur.

2 - Intermittent User - No real communication is possible except for the most basic information using isolated words or short formulae in familiar situations and to meet immediate needs. Has great difficulty understanding spoken and written English.

1 - Non User - Essentially has no ability to use the language beyond possibly a few isolated words.

0 - Did not attempt the test - No assessable information provided.