E-Learning courses are no stranger to the world. Be it the education sector or even the corporate one, the online learning and training programs are making a massive contribution to improving individual skill-sets. If you are leading learning or training program, it is the best time to go online to engage the audience with your eLearning courses.
However, it is easier said than done. Reaching the target mass in this dynamic environment has become more complicated than ever, and if you are eyeing for a global reach, you may need to level up your game to make a dent in the market. Here are several useful tips that may allow you to reach and engage a global audience for your eLearning course.
- Write impressive course titles:
The course content usually plays a significant role in determining how the particular eLearning course appeals to the audience. However, it is the course title that shows your potential audience what to expect from the course. So you need to make it more enticing without losing the educational tone. Here are few tips on how you can create an impressive course title:
- Keep the title short
- Understand your audience
- Identify the keywords
- Address to your learner’s motivations
- Prepare several variations of the title
- Test those variants to see which one works
- Choose a language that everyone can understand:
Whether you are putting your business online or introducing a new eLearning course, the content of the website is going to play a massive role in determining its success. Since you want to target a larger audience this time, you need to adopt a language that serves everyone, be it an advanced learner or a layman who is about to learn about the subject you are focusing on.
For obvious reasons, English is your best choice for the eLearning course. However, you need to use a simplified language, so that people who speak English as their second language can understand the course materials.
Also, when you are addressing a wider range of audience, you need to make sure the learners don’t have to struggle with complex terms or phrases. You need to expand your vocabulary and use much simpler versions of those terms to ensure the audience has a better comprehension of the subject matter.
- Create content that serves everyone irrespective of the location or culture:
When you are aiming for global reach, your content should reflect that intention. If your content is location specific or culture-specific, it will fail to appeal to the broader audience. If your course content talks too much about native customs and how it solves country-specific issues, international learners may not be able to connect.
As you may realize, the global audience will not be interested in choosing an online course and custom writing whose benefits are alien to them. However, that’s not the only concern you have. You need to avoid pop-culture references that are popular only in a few parts of the world. And not to forget, you cannot use any detail that is offensive to any culture, race or religion.
- Optimize for mobile:
According to Statista, around 61.2 percent of the mobile phone users worldwide are expected to access the internet from their mobile phone. So, while you are designing and planning your online eLearning course, you need to make sure the courses are optimized for mobile phones. It is a job of the web designing team. So you need to work with them to make a responsive design for the course.
Since most people will be accessing the course materials on-the-go from their mobile devices (smartphone and tablets), you need to make sure the images and other pieces of content are resized and adapted properly to the small screens. Also, you need to work on the load time of the page. The study suggests 53% of the visitors leave the page if it takes more than 3 seconds to load.
- Understand your audience:
As you may realize, your primary goal is to convince more students to enroll in your eLearning program. Reaching a larger audience is only the first step towards the goal. So, you need to ensure you can engage the most number of learners with your content, not just reach them. If your course content does not address the needs of your audience, it is very unlikely that anyone will enroll for the course.
Take your time to understand the needs of your audience, and see what can be the best possible way of delivering a high quality learning experience in compliance with those needs. A sound and effective plan-of-action can not only deliver great results but also save some crucial time of yours.
- Offer rewards on successful completion:
People may not say this out loud very often, but everyone loves a little token of appreciation every now and then. The learners are not an exception either. When you approach an average audience to enroll for the eLearning course, the rewards are one of the few things that grab their attention.
The course structure and the learning approach will still matter, but some significant rewards like a certificate or gift vouchers can entice more people. Since most of the people will be enrolling to the course to sharpen their skills and knowledge, a genuine certificate on the completion of the course can validate their achievement and function as a testament of their newly acquired skill-set.
Also, certificates provide the learners with a sense of achievement and motivation. So adding this feature to your course may just boost your chances of roping in more number of audiences.
- Gamification can add fun to the course:
Just like the rewards, gamification of the course is also quite effective in engaging more number of audiences in your course. Studies show that games are quite effective in improving the level of interaction and motivation in learning, allowing the participants to shape knowledge and optimize the learning process. In fact, the study reveals that 89 percent of the learners are more likely to be engaged in the eLearning application if it offers point-system.
Since the internet is filled with similar kind of eLearning courses, you may need to project your course as the best in the market to convince more number of audiences to choose the course. Since most people have an inclination towards competitive programs, gamification of the course can help persuade more audience to enroll in it.
Also, people learn better when they are engaged in some fun activities. So it may seem interesting to those people as well who want to join a program just for the sake of better learning.
Reaching a global audience with digital content is not exactly an easy feat to achieve. Convincing the audience to enroll in your eLearning course is even trickier. However, you can make that happen, if you put in some hard work, prepare a sound plan and remember to follow the aforementioned tips. Results may not be immediate, but it does improve your chances of fulfilling your objective.
Author Bio: Jennifer Lee is a blogger & academic essay help expert at MyEssayHelp.co.uk. She writes for a wide variety of topics including Digital Marketing, Health, Fitness and Technology.